Ahh shirts...! If there's one item in the wardrobe that we've learned to put into perspective, it's this one!
Because men generally always buy the same things when they're happy in one.
They love the colour. Its perfect fit. Its French, Italian, semi-French, officer's, English, American, broken, club or Cuban collar. Its round, broken or musketeer cuffs. They've embraced the brand's history. Or appreciate the retailer they buy it from. They even often buy 2, 3 or 4 of the same colour on the same day 😄
But they almost never talk about the fabric. 😨
Unlike every other item in the wardrobe, in fact. Really weird!
So, if 95% of what's on the market is cotton, does that mean it's the best material for you?
Are there any surprises apart from the great standards?
1) we start by talking about the fabric
Because shirts are the first layers you put on your skin, they need to improve your COMFORT.
we choose fabrics that make you cooler and less sweaty.
essentially borrowed from outdoor sports
so that you always feel good
merinos superfine: exceptional comfort!
a shirt that doesn't stick to your skin when you're stressed or speeding up a bit?
that keeps you cool in summer and warm in winter?
that doesn't retain odours?
that dries 3 times faster?
which is much more fluid and pleasant?
These are the real advantages of merinos superfine wool.
This can be explained by the physical properties of the fibre.
The microscopic section shows that it hasscaleslike hair (photo 1). These trap air bubbles and create an insulating layer that protects you from the heat in summer and the cold in winter. Polyester and cotton - with their totally thread-like structure - can't compete.
This ability to maintain a pleasant temperature will enable you to less sweat, and dry 3 times faster
Finally, merino does not retain the bacteria responsible for perspiration odours. All you have to do is air it out a little on a hanger at the end of the day... and you're back in business. What comfort!
Our merino fabrics are all chosen from the Italian company Reda 1865, and its exclusive Reda active line.
A very top-of-the-range quality (super 120), spun and woven in Italy, in the Biella region.
While most of our range is in classic twill weave, we do offer a reference ofoxford royal. A little thicker, and slightly more solid.
Tencel® and Lyocell, for freshness
Merino wool does not come in white. It has the same colour as the sheep's back: creamy.
To obtain a brilliant white colour, we use Tencel®a responsible alternative. With all the same benefits: keeps you cool, fluid, dries quickly, limits odours.
This fibre, derived from beechwood pulp, is blended with New Life® recycled polyester in a French workshop in the Monts du Lyonnais.
Serenity is our easy-care, sweat-proof white shirt.
Our latest fabric is a blend of superfine merino wool and Lyocell (derived from eucalyptus pulp).
You'll understand that the combination is optimal in terms of comfort.
It's also exclusive to Reda active.
2) our cut is specific
We don't like it when the shirt comes out of the trousers when we raise our arms.
Nor have their kidneys uncovered when we're driving..
So we adapted our cut.
a little longer
in front,
behind
on the sides
and an extra button at the bottom of the buttonhole, to ‘press’ the end of the shirt to the inside of the trousers
3) without forgetting the codes of sartorial elegance
To highlight your look, we've chosen a cut that's neither slim nor straight. Somewhere in between.
Slightly curved at the pectoral area.
Sizes range from 37 to 45.
a little longer
les finitions sont réellement haut de gamme :
italian
poignets cassés
logo brodé ton sur ton sur la manche
boutons montés en ascolyte, coutures intérieures plates
4) et les poloshirts, vous connaissez ?
Pour marier l’élégance de la chemise et le confort des polos, nous avons réinventé les poloshirts.
En jersey de laine, par rapport à la chemise, ils sont très EXTENSIBLES et ultra confortables.
Et restent respirants et anti odeurs
3 modèles, dans trois laines différentes, du 37 au 44
L’élégance décontractée
Grâce à un choix de matières empruntées au sport outdoor,
mais re-travaillées par les meilleures maisons italiennes de tissage,
nos chemises et poloshirts vous accompagnent dans nos nouveaux modes de vie.
Les coupes spécifiques sont adaptées au mouvement, tout en respectant l’élégance d’un dress code professionnel.
Pour plus de respiration, de confort et de confiance.
